Sports Management Courses

Students per class

Upto 20

15hrs / Week

11 months

Collaboration

UK & Europe

100% Placement

Brands & Agencies

POST GRADUATE IN SPORTS MANAGEMENT
11 Months Program At ISM GLOBE, Mumbai

Batch Details

Start Month

September 2024

  • In person classes
  • More than 500 hours of teaching
  • Industry capstone project
  • Getting you Industry ready
  • International exposure
  • Physical training
  • Working on live projects
  • Solving international case studies

I’m Interested in This Course

Syllabus

11 Months Program At ISM GLOBE, Mumbai
Trimester I
1. Introduction to Sports Management
A comprehensive overview of the sports management industry, focusing on organizational structure, governance and career opportunities.

2. Introduction To Sports Marketing
To learn about the principles of marketing and consumer behaviour in the sports business environment.

3. Financial Accounting I
Delve into tailored accounting principles, covering financial statement analysis, budgeting, and revenue management.Gain insights for strategic decision-making within sports organizations.

4. Sports Technology 1- Broadcasting
To understand the use of cutting edge technologies in capturing, producing and disseminating sports content. It encompasses broadcasting equipment, live streaming, and innovative video production techniques.

5. Sports Event & Facility Management
Learn the art of ‘Sports Event & Facility Management’, focusing on planning, organizing and managing sports events and facilities with an emphasis on operational efficiency, safety and stakeholder management.

6. ESports
To learn in depth about the structure of an esports organisation. The scope of business, structure, roles & responsibilities. An introduction to the jobs available in esports and how to get started.

7. Brand Management
Learn the art of creating a visually appealing experience in stores. This involves designing and arranging a store’s displays, product placement and décor to attract and entice customers, encourage purchases, and promote the brand’s image and identity.

Trimester II
1. Financial Accounting II
Deepen your understanding with an advanced focus on specialized accounting principles, refining skills in financial statement analysis, budgeting, and revenue management. Enhance strategic decision-making tailored to the dynamic landscape of sports organizations.

2. Sports as a Business
To understand Sports as a Business, explore its commercial facets: revenue generation, sponsorship acquisition, marketing strategies, event management, branding, and fan engagement. Gain insights into economic dynamics, financial strategies, and management practices crucial for success in the sports business arena.

3. Technology in sports 2-Augmented Reality and Extended Reality
Deepen your understanding into Technology by exploring innovative applications in training, spectator experiences, sports analytics, and Unreal Engine integration. Discover the evolving landscape of immersive sports experiences and their impact on athlete performance and fan engagement.

4. Social Media & PR
Explore the strategic use of social media platforms and public relations tactics within the sports industry. Acquire skills in content creation, brand building, fan engagement, crisis management, and athlete image management.

5. Esports II
To understand the art of cracking sponsorship deals in esports. Learn the skills and tools to run a professional Esports team.

6. Fundamentals Of Sports Sciences
To learn all the basic sciences an Athlete requires to enhance his performance.

7. Sports Entrepreneurship
Explore the business side of sports, from market analysis to innovative strategies, and develop the skills to succeed in the dynamic sports industry.

Trimester III
1. Sports Law
A deep understanding and analysis about the legal aspects of sports,including sports contracts, intellectual property rights, sports governance, rights of athletes and sports organisations, gaming laws including fantasy sports, E-sports and real money gaming, sports advertising, ethical issues in sports, torts and liabilities and the judicial precedents in the spectrum of sports (Case study-based learning).

2. Sports Psychology
Exploring the intersection of psychological principles and sports performance, students delve into motivation, goal setting, stress management, teamwork dynamics, and performance enhancement techniques.To understand psychological factors affecting athletes, coaches, and sports teams, with practical applications for optimizing performance and well-being.

3. Sports Sponsorship
Craft compelling proposals and negotiate terms effectively to secure sports sponsorships. Master the art of pitching to sponsors and delivering successful activations for long-term partnerships.

4. Sports Analytics
To learn about various data analysis tools and techniques. And also how to efficiently handle large datasets, for improved player and organisational performance.

5. Video Production
Creating viral digital content is the need of the hour. Students shall learn photography & cinematography for creating aftermovies, reels, and short episodes.

6. Fundamentals of Sports Sciences 2
To learn about biomechanics, workload management and detailed understanding of long term athlete development.

7. Live Industry Project

Hours

Industry Capstone

Physical Training

Download

Detailed Course Syllabus & Trainer List Available Now.

POST GRADUATE IN SPORTS MANAGEMENT & TECHNOLOGY
6 Months in India | 6 Months in Madrid, Spain

Sports Management Courses

Key Highlights

Key highlights of 6+6 program

Interaction with Real Madrid FC personnel

Teaching led by the
Transformation department of
Real Madrid C.F

Understanding the technology used in stadiums

An exciting industry visit to the Santiago Bernabèu Stadium in Madrid, Spain

100% placement
assistance from us

6+6 program you get a dual certificate in sports management and in technology

LIFE OF A STUDENT IN MADRID, SPAIN

Real Madrid School Syllabus

6+6 Program (India + Madrid, Spain)
SEMESTER 1 at ISM GLOBE

1. Introduction to Sports Management
A comprehensive overview of the sports management industry, focusing on organizational structure, governance and career opportunities.

2. Introduction To Sports Marketing
To learn about the principles of marketing and consumer behaviour in the sports business environment.

3. Financial Accounting I
Delve into tailored accounting principles, covering financial statement analysis, budgeting, and revenue management.Gain insights for strategic decision-making within sports organizations.

4. Sports Technology 1- Broadcasting
To understand the use of cutting edge technologies in capturing, producing and disseminating sports content. It encompasses broadcasting equipment, live streaming, and innovative video production techniques.

5. Sports Event & Facility Management
Learn the art of ‘Sports Event & Facility Management’, focusing on planning, organizing and managing sports events and facilities with an emphasis on operational efficiency, safety and stakeholder management.

6. ESports
To learn in depth about the structure of an esports organisation. The scope of business, structure, roles & responsibilities. An introduction to the jobs available in esports and how to get started.

7. Brand Management
Learn the art of creating a visually appealing experience in stores. This involves designing and arranging a store’s displays, product placement and décor to attract and entice customers, encourage purchases, and promote the brand’s image and identity.

SEMESTER 2 at Escuela Universitaria

M4: Innovation and technology apply to sports marketing

  • Digital Marketing
  • Social Media
  • Fan Engagement
  • Physical retail
  • Sponsorship
  • Artificial Intelligence as a key tool for Sports marketing

M5: Innovation and technology apply to audio-visual content

  • Technologies applied to Sports Communication
  • Sports Media and Technology
  • Sports Production: Streaming
  • eSports
  • Artificial intelligence

M6: Innovation and technology apply focus on social area

  • Cybersecurity and Technological Infrastructures
  • Organization of a major sport event
  • Stadium and Arenas Design
  • Innovation Sport Events
  • VR and AR
  • Ticketing and pricing
  • Artificial intelligence: How can be implemented?

M7: Innovation and technology smart venues

  • Foundations
  • Social Responsibility projects
  • Sustainability
  • Artificial intelligence: How can be implemented?

M8: AI / Sports technologies contextualization

  • Big Data in Sports. Data Source and types of data in Sports
  • Garbage in – garbage out
  • Business Intelligence
  • From BI to AI
  • AI as a driver of a new industrial revolution
  • What is a AI?
  • What can and cannot machines do?
  • Impact of AI on sports
  • AI ladder
  • AI Areas

M9: TFM Case study

  • REAL MADRID CHALLENGE (Real Madrid C.F.
  • Study Cases)

Brands & Federations you will visit

What is a Live Industry Project?

The capstone is the final establishment of students’ sports management learning experience which will help them shape a career in sports management. It’s time to encash sports education into the reality of earning money. Students would have to design a sporting event, bring in sponsors, organise and execute the event. Students will be split into 2 or 3 teams, and the proceeds they earn from this event would be equally divided amongst their fellow members. They can choose from the following sports:

What is ISM Academy?

ISM Academy is India’s first performance analytics academy. We service real time sports analytics on student’s fitness and performance while the drills are going on. Sports management combined with sports coaching and analytics. A unique opportunity for sports lovers!

Relay Shooting

Testimonials

Dribbling in Time

Faculty at ISM Globe

Each faculty member at ISM GLOBE has extensive experience in the subject domain. The course curriculum is designed with the help of industry experts to give our students the finest experience at our campus. Their perseverance and knowledge in the field of sports will help our 21st century students succeed. 

Pratik Hinduja

Founder of

Vikas Agarwal

Chartered Accountant
& IIM Graduate
Director at
P.D Fincap Pvt.Ltd

Ishraque Gulrays

Professional Tennis Player
CEO & Founder of
Sportnicians

Jai Shah

Co-founder at
Orangutan

Rohit Desai

Sport Marketing Strategist at Baller Athletik

 

Priyanka Chaturvedi

Founder of Wonderyearz

 

Chirag Malvadkar
Sports Manager at NSCI

 

ISM GLOBE logo

Ashwat Gupta

Brand Manager

 

Download the Brochure

Start Month

September 2024

  • In person classes
  • More than 500 hours of teaching
  • Industry capstone project
  • Getting you Industry ready
  • International exposure
  • Physical training
  • Working on live projects
  • Solving international case studies

Download Brochure

PGPSM

What do students receive after Post Graduation in Sports Management from ISM?

By the end of this extensive 11 month PG programme, you will be able to organise small scale sporting events and get exposure to live projects for organising one. Additionally, there will be placement support to enhance your CV outlook and exposure to the sporting Industry.

Hear it from our Students

“The course by ISM is a great stepping stone for anyone who wants to pursue sports management as a career. All the mentors are well versed in their respective fields and help the students extensively through experiential learning during lectures. I would definitely recommend this course to anyone who wants to get a taste of sports marketing and management.”

Aditya Chitnis

“This course is a must-do for any sports enthusiast. It will clearly explain topics which will give you clarity on how events are organised, sponsors are roped in along with the creation of draws / floorplans / financials etc. The faculty is extremely professional and the classes are super engaging. I would highly recommend this course to anyone who is looking for a short online program.”

Prem Vira

“Meeting a bunch of people who were equally passionate about sports, being taught by the people who excelled in their fields. That’s how you make sure of making full use of the lockdown days.”

Priyanka Dhal

Observership on global brands

Alumni Work At

Admission process & eligibility

Eligibility 1

Bachelor’s degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score.

OR

Eligibility 2

Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results.

If you meet one of these criteria, you are eligible to apply for the programme. However, you will receive a letter of confirmation about your admission only post clearing the entrance test and personal interview round.

Step 1: Application submission

Check your eligibility, pay the fees for the ISM Admissions Test, fill in the application form in detail and take the Admissions Test. The test is designed to assess creativity, aptitude, communication, acumen, general knowledge to gauge the applicant’s vision & interest in Digital Marketing.

 

Step 2: Application review

All applications are thoroughly reviewed by the admissions committee. Shortlisted students will be called for a personal interview during which they can present their portfolios.

 

Step 3: Personal Interview

Each shortlisted applicant will be personally interviewed by the admissions committee. The committee will assess you on your aptitude, Sports Enthusiasm, and general awareness towards sporting trends and news. You will also be asked to produce proof of educational and professional qualifications during the interview. Qualified applicants will receive a letter confirming the admission to the Post Graduate Programme in Digital Marketing

Students can avail scholarships against the PGPSM, but it shall completely depend on the following parameters

 

  • State or National player currently 

  • State or National player in the previous year to enrollment

  • Won a medal for India in a particular sport 

  • Represented India in Olympics or commonwealth games

  • Represented India in an international sporting event

FAQ’s

What is the scope of an MBA in sports management?

An MBA in Sports management is worth it if you want to become an expert in Sports management along with learning the right management skills. This will help you bag mid-senior jobs in the corporate world.

If I apply for Dual certificate course, are the charges extra ? If yes what are they?
Dual certification is 6 months in India and 5 months in Spain or UK. Depending on which country and what university you select the fee structure it defined. For further details contact our Admission counsellor by pressing the WHATSAPP BUTTON.
What is an average salary?
The average starting salary in India will range from 2 – 4 LPA for candidates who have completed this programme. Depending on the candidate’s experience and skill base, the package can also range between 4-6 LPA.
What is the outcome of ISM’s Post Graduation Programme in sports management?
An PGP in sports management from ISM GLOBE makes you earn a dual certificate and a 100% placement guarantee. Worth it if you want to become an expert in Sports management along with learning the right management skills. This will help you bag mid-senior jobs in the sports Industry.
In India does a career in sports have any weightage.
If asked this question 5 years back, answer would have been a definite No. And 5 years later you would feel the answer is wrong. With the boom of so many private organised leagues and turfs the sports Industry is booming like no tomorrow. Its a 9000 crore market size Industry in India.
What kind of Jobs are available?

Jobs range in categories of Management , Marketing, Technology, etc.

Learn about the Sports World

Brand Projects