ISM Globe

Sports Management 101 Course

4 months SM101 Course is one of the top rated sports management course in India Master tools like Google SEO, SEM, Social Media Marketing. Get 100% Assured Placements

Students Tutored

500+ Students Trained

Course Duration

4 months

Batch size

10 – 15 Students

Job Options

Brands & Agencies

Key Highlights

  • 60+ Hours of Teaching & Training
  • 1 month analytics in football
  • Live Sessions + Assignments
  • Master Digital tools
  • Organise sports events
  • Certification in Sports Management
  • 100% Placement Assistance
  • 1 on 1 mentoring sessions
  • CV Building
  • Interview Training

Syllabus

Module 1 - Introduction to Sports Management
  1. Principles of Sports Management
  2. Principles of Sports Marketing
  3. Intellectual Sports Properties
  4. Critical Thinking
Module 2 - Sports Marketing
  1. Tricks to Sports Marketing
  2. Digital Marketing in Sports
  3. Google analytics in sports
Module 3 - Sports Analytics
  1. Research Methodology
  2. Introduction to Sports Analytics
  3. Sport analytics of teams and players
  4. Federation rankings
Module 4 - Sponsorships
  1. Creation of sponsor deck
  2. Raising funds
  3. Art of pitching to a sponsor
  4. Building a sponsorship framework
  5. Contract drafting
Module 5 - Sports Operations
  1. Event floor plans
  2. On ground Production
  3. Vendor Negotiation
  4. On-Site Visit
Module 6 - Finance and Economics
  1. Budgeting
  2. Structuring event financials
  3. Sports economics
  4. Assignments, Projects and Case Studies

Tools You’ll Master

Mentor

Pratik Hinduja

I inspire students, peers, and my fellow acquaintances to possess knowledge. My life revolves around creating a difference for mankind by building their confidence and giving them direction, in the Sports Industry. Having more than half a decade of experience in this Industry I live by the motto of “Making every knowledge count."

Shikhar Suresh

His journey with ISM began as a student under Prof. Pratik's tutelage. He handled Marketing and Business Development for ISM and now teaches ISM courses. Having pursued his BBA (mrkting ) from NMIMS, Mumbai, and currently, a Sports Management student at IIM Rohtak, Shikhar combines his vast knowledge of marketing with his undying passion for sports.

Tanvi Lunawat

Tanvi is a Professor, Sports Enthusiast, and a Coach. Working with MIT, Pune and ISST, Pune. She joined ISM  to enhance her knowledge in Sports Industry and now is an Adjunct  Faculty at ISM. She is here to deliver her best teaching skills with vast Sporting experience. The student turned teacher.

Download the Brochure

Start Month

November 2022

  • In person classes
  • More than 40 hours of teaching lessons
  • 1 on 1 mentoring session
  • 1 month physical training on football
  • Placement assistance
  • Internship & Job opportunities
  • Resume and Interview training
  • Working on Live project
  • Solving international case studies

I’m Interested in This Course

Industry Recognized Certification from ISM

By the end of this extensive 4-month in-person course, you will be able to organize small scale sporting events and get exposure to live projects for organizing one. Additionally, there will be placement support to enhance your CV outlook and exposure to the sporting industry.

Hear it from our Students

“The course by ISM is a great stepping stone for anyone who wants to pursue sports management as a career. All the mentors are well versed in their respective fields and help the students extensively through experiential learning during lectures. I would definitely recommend this course to anyone who wants to get a taste of sports marketing and management.”

Aditya Chitnis

“This course is a must-do for any sports enthusiast. It will clearly explain topics which will give you clarity on how events are organised, sponsors are roped in along with the creation of draws / floorplans / financials etc. The faculty is extremely professional and the classes are super engaging. I would highly recommend this course to anyone who is looking for a short online program.”

Prem Vira

“Meeting a bunch of people who were equally passionate about sports, being taught by the people who excelled in their fields. That’s how you make sure of making full use of the lockdown days.”

Priyanka Dhal

Brand Projects

FIFA

FIFA is the biggest football federation body in the world. Although it governs a sport that is largely followed by the world, it has received a lot of heat for corruption as well. We decode the governance of FIFA in many different ways.

PUMA

Puma is one of the fashionable sporting brands. It has done a dozen of collaborations with athletes and sporting events. It’s all about how does one land Puma as a sponsor.
 
 

BISLERI

If someone asks for water, they ask for biselri. A bottle of water is the true essence of need while playing a sport. How does one position and create content for its premium range of brands known as Vedica.
 

DECATHLON

India is a supremely tough and price-sensitive country. What kind of events shall decathlon look for a tie-up with and why? What digital content shall it produce.
 
 

Batch Details

Start Month

November 2022

  • In person classes
  • More than 40 hours of teaching lessons
  • 1 on 1 mentoring session
  • 1 month physical training on football
  • Placement assistance
  • Internship & Job opportunities
  • Resume and Interview training
  • Working on Live project
  • Solving international case studies

I’m Interested in This Course

FAQ’s

Is sports management 101 course worth it?
Yes, a certificate in sports management from institutes like ISM is worth it because it will help you add value to your CV and it also serves as a testament to your knowledge received during the course. More so over it gives you practical knowledge to work on live projects.
How is this course beneficial?

This course sets in a precedent for you to understand the basics to build a career in sports management. It exposes you to the following:

– Industry
– Organising an event
– Training you physically
– Making you digitally strong
– Making your work with global brands

Do I get a placement after this course?
This course helps you gain knowledge about sports management and what is the potential of this Industry. We give opportunities to students to work on live projects and few important internships.
Do I get international exposure?
Where we understand sports brings in a global atmosphere, we also believe our students to be getting a international exposure. The admission counsellor shall give you more details.

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