ISM Globe

How to Make a Career in Sports at ISM Globe

Want to make a career in sports?

We bring to you our 11-month Post Graduation in Sports Management course. In this masters program, you will learn sports management & sports marketing. You will get a chance to study 6 months in India at the Institute of Sports Management and 6 months in Spain.

Get 100% Assured Placements and excel in sports as a career today!

Students per class

Upto 40

15hrs / Week

11 months


UK & Europe

100% Placement

Brands & Agencies

Key Highlights

  • 3 months of sports coaching in Football or Cricket at the ISM Academy
  • Opportunity to pursue sports masters program in Spain or UK
  • Chance to study at ISM Campus located centrally in Mumbai
  • 100% placement guarantee in India
  • Exposure to live industry projects in sports management
  • Observership opportunities with global brands in the sports industry
  • International exposure through workshops with experienced faculty


Trimester I
1. Introduction To Sports Management
To introduce the basics of sports management and how it is applied.

2. Introduction To Sports Marketing
To learn about the principles of marketing and consumer behaviour in the sports business environment.

3. Sports Facility Management
Introducing roles and responsibilities of a Facility Manager. This involves designing, planning, building, operating and improving a sports facility.

4. Financial Accounting
To understand financial statements and reporting practices for sports organisations.

5. E Sports
To learn in depth about the structure of an esports organisation. The scope of business, structure, roles & responsibilities. An introduction to the jobs available in esports and how to get started.

6. Broadcasting
To study sports broadcasting and media. This involves understanding the process and technology used for broadcasting. And learning from relevant companies who are into sports broadcasting.

7. Sports Governance and Organisational Administration
To learn how sports organisations are managed. Understanding the structures of authority under which professional sports function.
Trimester II
1. Sports Operations and Supply Chain Management
To learn about optimisation techniques, process flows, linear programming models and on-ground sports operations.

2. Sports Event Management
Hands-on learning of planning and managing a sports event. While also developing an understanding of Project Management and optimisation techniques.

3. Fundamentals Of Sports Sciences
To learn all the basic sciences an Athlete requires to enhance his performance.

4. Sports Entrepreneurship
To majorly learn practical implications of sports entrepreneurship. Additionally, to develop more entrepreneurial thinking in sports-related ventures.

5. Digital Marketing in Sports
To understand the key metrics of digital marketing. Moreover, marketing campaign execution along with tools like FaceBook & Instagram Ads, Google Analytics, etc.

6. Technology In Sports
To learn about the applications of technology in sports.

7. Sports Media and PR
To learn how to promote teams, individual players and sports organisations. Through media channels i.e. broadcast, print, radio, and online mediums.
Trimester III
1. Sports Law
A deep understanding of matters like contract, agency, antitrust Constitutional labour, trademark, Sex Discrimination, criminal and taxation. Additionally, to ensure that the players aren’t being discriminated upon due to their religion, race, or stature. (Case study-based learning)

2. Sports Sponsorship
How to create value propositions to onboard sponsors. Moreover, to learn the art of pitching & negotiating with sponsors.

3. Sports Analytics
To learn about various data analysis tools and techniques. And also how to efficiently handle large datasets, for improved player and organisational performance.

4. Psychology and Sports
To learn how psychological factors influence sports and athletic performance.

5. Video Production
Creating viral digital content is the need of the hour. Students shall learn photography & cinematography for creating aftermovies, reels, and short episodes.

6. Computer Science
To learn the basics of computer vision in cameras. Also, understand what artificial intelligence and machine learning is. Students would be groomed to come up with their own technological ideas.

7. Live Industry Project


Industry Capstone

Physical Training


Detailed Course Syllabus & Trainer List Available Now.

Brands & Federations you will visit

What is a Live Industry Project?

The capstone is the final establishment of students’ sports management learning experience which will help them shape a career in sports management. It’s time to encash sports education into the reality of earning money. Students would have to design a sporting event, bring in sponsors, organise and execute the event. Students will be split into 2 or 3 teams, and the proceeds they earn from this event would be equally divided amongst their fellow members. They can choose from the following sports:

What is ISM Academy?

ISM Academy is India’s first performance analytics academy. We service real time sports analytics on student’s fitness and performance while the drills are going on. Sports management combined with sports coaching and analytics. A unique opportunity for sports lovers!

Relay Shooting


Dribbling in Time

Summary for our faculty members

Each faculty member at ISM Globe has extensive experience in the subject domain. The course curriculum is designed with the help of industry experts to give our students the finest experience at our campus. Their perseverance and knowledge in the field of sports will help our 21st century students succeed. 

Pratik Hinduja

Founder of

Vikas Agarwal

Chartered Accountant
& IIM Graduate
Director at
P.D Fincap Pvt.Ltd
Tanvi Lunawat

Sport Enthusiast
& A Coach

Ishraque Gulrays

Professional Tennis Player
CEO & Founder of

Jai Shah

Co-founder at

Download the Brochure

Start Month

September 2022

  • In person classes
  • More than 500 hours of teaching
  • Industry capstone project
  • Getting you Industry ready
  • International exposure
  • Physical training
  • Working on live projects
  • Solving international case studies

Download Brochure

What do students receive after Post Graduation in Sports Management from ISM?

By the end of this extensive 11 month PG programme, you will be able to organise small scale sporting events and get exposure to live projects for organising one. Additionally, there will be placement support to enhance your CV outlook and exposure to the sporting Industry.

Hear it from our Students

“The course by ISM is a great stepping stone for anyone who wants to pursue sports management as a career. All the mentors are well versed in their respective fields and help the students extensively through experiential learning during lectures. I would definitely recommend this course to anyone who wants to get a taste of sports marketing and management.”

Aditya Chitnis

“This course is a must-do for any sports enthusiast. It will clearly explain topics which will give you clarity on how events are organised, sponsors are roped in along with the creation of draws / floorplans / financials etc. The faculty is extremely professional and the classes are super engaging. I would highly recommend this course to anyone who is looking for a short online program.”

Prem Vira

“Meeting a bunch of people who were equally passionate about sports, being taught by the people who excelled in their fields. That’s how you make sure of making full use of the lockdown days.”

Priyanka Dhal

Observership on global brands

ISM Aluimini Work At

Batch Details

Start Month

August 2023

  • In person classes
  • More than 500 hours of teaching
  • Industry capstone project
  • Getting you Industry ready
  • International exposure
  • Physical training
  • Working on live projects
  • Solving international case studies

I’m Interested in This Course

Admission process & eligibility

Eligibility 1

Bachelor’s degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score.


Eligibility 2

Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results.

If you meet one of these criteria, you are eligible to apply for the programme. However, you will receive a letter of confirmation about your admission only post clearing the entrance test and personal interview round.

Step 1: Application submission

Check your eligibility, pay the fees for the ISM Admissions Test, fill in the application form in detail and take the Admissions Test. The test is designed to assess creativity, aptitude, communication, acumen, general knowledge to gauge the applicant’s vision & interest in Digital Marketing.


Step 2: Application review

All applications are thoroughly reviewed by the admissions committee. Shortlisted students will be called for a personal interview during which they can present their portfolios.


Step 3: Personal Interview

Each shortlisted applicant will be personally interviewed by the admissions committee. The committee will assess you on your aptitude, Sports Enthusiasm, and general awareness towards sporting trends and news. You will also be asked to produce proof of educational and professional qualifications during the interview. Qualified applicants will receive a letter confirming the admission to the Post Graduate Programme in Digital Marketing

Students can avail scholarships against the PGPSM, but it shall completely depend on the following parameters


  • State or National player currently 

  • State or National player in the previous year to enrollment

  • Won a medal for India in a particular sport 

  • Represented India in Olympics or commonwealth games

  • Represented India in an international sporting event


What is the scope of an MBA in sports management?
An MBA in Sports management is worth it if you want to become an expert in Sports management along with learning the right management skills. This will help you bag mid-senior jobs in the corporate world.
If I apply for Dual certificate course, are the charges extra ? If yes what are they?
Dual certification is 6 months in India and 5 months in Spain or UK. Depending on which country and what university you select the fee structure it defined. For further details contact our Admission counsellor by pressing the WHATSAPP BUTTON.
What is an average salary?
The average starting salary in India will range from 2 – 4 LPA for candidates who have completed this programme. Depending on the candidate’s experience and skill base, the package can also range between 4-6 LPA.
What is the outcome of ISM’s Post Graduation Programme in sports management?
An PGP in sports management from ISMGLOBE makes you earn a dual certificate and a 100% placement guarantee. Worth it if you want to become an expert in Sports management along with learning the right management skills. This will help you bag mid-senior jobs in the sports Industry.
In India does a career in sports have any weightage.
If asked this question 5 years back, answer would have been a definite No. And 5 years later you would feel the answer is wrong. With the boom of so many private organised leagues and turfs the sports Industry is booming like no tomorrow. Its a 9000 crore market size Industry in India.
What kind of Jobs are available?
Jobs range in categories of Management , Marketing, Technology, etc.

Learn about the Sports World