

Students per class
Upto 20
15hrs / Week
11 months
Collaboration
UK & Europe
100% Placement
Brands & Agencies
POST GRADUATE IN SPORTS MANAGEMENT
11 Months Program At ISM GLOBE, Mumbai
Key Highlights
- ο3 months of sports coaching in Football or Cricket at the ISM Academy
- οOpportunity to pursue sports masters program in Spain or UK
- οChance to study at ISM Campus located centrally in Mumbai
- ο100% placement guarantee in India
- οExposure to live industry projects in sports management
- οObservership opportunities with global brands in the sports industry
- οInternational exposure through workshops with experienced faculty
Syllabus
Trimester I
To introduce the basics of sports management and how it is applied.
2. Introduction To Sports Marketing
To learn about the principles of marketing and consumer behaviour in the sports business environment.
3. Sports Facility Management
Introducing roles and responsibilities of a Facility Manager. This involves designing, planning, building, operating and improving a sports facility.
4. Financial Accounting
To understand financial statements and reporting practices for sports organisations.
5. E Sports
To learn in depth about the structure of an esports organisation. The scope of business, structure, roles & responsibilities. An introduction to the jobs available in esports and how to get started.
6. Broadcasting
To study sports broadcasting and media. This involves understanding the process and technology used for broadcasting. And learning from relevant companies who are into sports broadcasting.
7. Visual Merchandising
Learn the art of creating a visually appealing experience in stores. This involves designing and arranging a store’s displays, product placement and dΓ©cor to attract and entice customers, encourage purchases, and promote the brand’s image and identity.
Trimester II
To understand the art of cracking sponsorship deals in esports. Learn the skillset and tools to run a professional Esports team.
2. Sports Event Management
Hands-on learning of planning and managing a sports event. While also developing an understanding of Project Management and optimisation techniques.
3. Fundamentals Of Sports Sciences
To learn all the basic sciences an Athlete requires to enhance his performance.
4. Sports Entrepreneurship
To majorly learn practical implications of sports entrepreneurship. Additionally, to develop more entrepreneurial thinking in sports-related ventures.
5. Digital Marketing in Sports
To understand the key metrics of digital marketing. Moreover, marketing campaign execution along with tools like FaceBook & Instagram Ads, Google Analytics, etc.
6. Technology In Sports
To learn about innovative sports technology that has transformed the landscape of sport globally. Understand how technology ranges from body techniques, equipment used by athletes within competition to performance-enchancing machines.
7. Sports Media and PR
To learn how to promote teams, individual players and sports organisations. Through media channels i.e. broadcast, print, radio, and online mediums.
Trimester III
A deep understanding of matters like contract, agency, antitrust Constitutional labour, trademark, Sex Discrimination, criminal and taxation. Additionally, to ensure that the players arenβt being discriminated upon due to their religion, race, or stature. (Case study-based learning)
2. Sports Sponsorship
How to create value propositions to onboard sponsors. Moreover, to learn the art of pitching & negotiating with sponsors.
3. Sports Analytics
To learn about various data analysis tools and techniques. And also how to efficiently handle large datasets, for improved player and organisational performance.
4. Psychology and Sports
To learn how psychological factors influence sports and athletic performance.
5. Video Production
Creating viral digital content is the need of the hour. Students shall learn photography & cinematography for creating aftermovies, reels, and short episodes.
6. Fundamentals of Sports Sciences 2
To learn about bio mechanics, work load management and detailed understanding of long term athelete development.
7. Live Industry Project
Hours
Industry Capstone
Physical Training
Download
Detailed Course Syllabus & Trainer List Available Now.
POST GRADUATE IN SPORTS MANAGEMENT & TECHNOLOGY
6 Months in India | 6 Months in Madrid, Spain
Key Highlights
Interaction with Real Madrid FC personnel
Teaching led by the
Transformation department of
Real Madrid C.F
Understanding the technology used in stadiums
An exciting industry visit to the Santiago Bernabèu Stadium in Madrid, Spain
100% placement
assistance from us
6+6 program you get a dual certificate in sports management and in technology
LIFE OF A STUDENT IN MADRID, SPAIN
Real Madrid School Syllabus
SEMESTER 1 at ISM GLOBE
1. Introduction to Sports Management
To introduce the basic of sports management and how it is applied.
2. Introduction To Sports Marketing
To learn about the principles of marketing and consumer behaviour in the sports business environment.
3. Sports Facility Management
Introducing roles and responsibilities of a Facility manager. This involves designing, planning, building, operating and improving a sports facility.
4. Financing Accounting
To understand financial statements and reporting practices for sports organisations.
5. E-Sports
To learn in depth about the structure of an esports organisation. The scope of business
Structure, roles & responsibilities An introduction to the jobs available in esports and how to get started.
6. Broadcasting
To study sports broadcasting and media. This involves understanding the process and technology used for broadcasting. And learning from relevant companies who are into sports broadcasting.
7. Sports Governance and Organisational Administration
To Learn how sports organisations are managed. Understanding the structure of authority under which professional Sport Function.
SEMESTER 2 at Escuela Universitaria
M4: Innovation and technology apply to sports marketing
- Digital Marketing
- Social Media
- Fan Engagement
- Physical retail
- Sponsorship
- Artificial Intelligence as a key tool for Sports marketing
M5: Innovation and technology apply to audio-visual content
- Technologies applied to Sports Communication
- Sports Media and Technology
- Sports Production: Streaming
- eSports
- Artificial intelligence
M6: Innovation and technology apply focus on social area
- Cybersecurity and Technological Infrastructures
- Organization of a major sport event
- Stadium and Arenas Design
- Innovation Sport Events
- VR and AR
- Ticketing and pricing
- Artificial intelligence: How can be implemented?
M7: Innovation and technology smart venues
- Foundations
- Social Responsibility projects
- Sustainability
- Artificial intelligence: How can be implemented?
M8: AI / Sports technologies contextualization
- Big Data in Sports. Data Source and types of data in Sports
- Garbage in – garbage out
- Business Intelligence
- From BI to AI
- AI as a driver of a new industrial revolution
- What is a AI?
- What can and cannot machines do?
- Impact of AI on sports
- AI ladder
- AI Areas
M9: TFM Case study
- REAL MADRID CHALLENGE (Real Madrid C.F.
- Study Cases)
Brands & Federations you will visit
What is a Live Industry Project?





What is ISM Academy?
ISM Academy is Indiaβs first performance analytics academy. We service real time sports analytics on studentβs fitness and performance while the drills are going on. Sports management combined with sports coaching and analytics. A unique opportunity for sports lovers!
Relay Shooting
Testimonials
Dribbling in Time
Faculty at ISM Globe
Each faculty member at ISM GLOBE has extensive experience in the subject domain. The course curriculum is designed with the help of industry experts to give our students the finest experience at our campus. Their perseverance and knowledge in the field of sports will help our 21st century students succeed.
Pratik Hinduja
Founder of

Vikas Agarwal
& IIM Graduate
P.D Fincap Pvt.Ltd
Ishraque Gulrays
Sportnicians
Jai Shah
Orangutan
Rohit Desai
Sport Marketing Strategist at Baller Athletik
Priyanka Chaturvedi
Maher Ranina
Parinaaz Irani
Ashwat Gupta
Download the Brochure
Start Month
September 2024
- οIn person classes
- οMore than 500 hours of teaching
- οIndustry capstone project
- οGetting you Industry ready
- οInternational exposure
- οPhysical training
- οWorking on live projects
- οSolving international case studies
Download Brochure
What do students receive after Post Graduation in Sports Management from ISM?
Hear it from our Students
“The course by ISM is a great stepping stone for anyone who wants to pursue sports management as a career. All the mentors are well versed in their respective fields and help the students extensively through experiential learning during lectures. I would definitely recommend this course to anyone who wants to get a taste of sports marketing and management.”
Aditya Chitnis
Prem Vira
Priyanka Dhal
Observership on global brands
Alumni Work At
Batch Details
Start Month
September 2024
- οIn person classes
- οMore than 500 hours of teaching
- οIndustry capstone project
- οGetting you Industry ready
- οInternational exposure
- οPhysical training
- οWorking on live projects
- οSolving international case studies
Iβm Interested in This Course
Admission process & eligibility
Eligibility 1
Bachelor’s degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score.
OR
Eligibility 2
Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results.
If you meet one of these criteria, you are eligible to apply for the programme. However, you will receive a letter of confirmation about your admission only post clearing the entrance test and personal interview round.
Step 1: Application submission
Check your eligibility, pay the fees for the ISM Admissions Test, fill in the application form in detail and take the Admissions Test. The test is designed to assess creativity, aptitude, communication, acumen, general knowledge to gauge the applicantβs vision & interest in Digital Marketing.
Step 2: Application review
All applications are thoroughly reviewed by the admissions committee. Shortlisted students will be called for a personal interview during which they can present their portfolios.
Step 3: Personal Interview
Each shortlisted applicant will be personally interviewed by the admissions committee. The committee will assess you on your aptitude, Sports Enthusiasm, and general awareness towards sporting trends and news. You will also be asked to produce proof of educational and professional qualifications during the interview. Qualified applicants will receive a letter confirming the admission to the Post Graduate Programme in Digital Marketing
Students can avail scholarships against the PGPSM, but it shall completely depend on the following parameters
-
State or National player currently
-
State or National player in the previous year to enrollment
-
Won a medal for India in a particular sport
-
Represented India in Olympics or commonwealth games
-
Represented India in an international sporting event
FAQ’s
What is the scope of an MBA in sports management?
An MBA in Sports management is worth it if you want to become an expert in Sports management along with learning the right management skills. This will help you bag mid-senior jobs in the corporate world.
If I apply for Dual certificate course, are the charges extra ? If yes what are they?
What is an average salary?
What is the outcome of ISMβs Post Graduation Programme in sports management?
In India does a career in sports have any weightage.
What kind of Jobs are available?
Jobs range in categories of Management , Marketing, Technology, etc.
Learn about the Sports World
Asia Cup 2023: Virat Kohli 13000 runs
βοΈ Divyansh Kumar ποΈ Sept 13, 2023 India vs Pakistan Asia Cup 2023: Virat Kohli reaches historic 13,000 runs in ODIs with 47th hundred Virat Kohli, or βKing Kohliβ, the name that resonates with cricket enthusiasts around the globe, has been a symbol of excellence and a source of immense pride for Indian fans […]
4 steps to become a Sports Data Analyst
βοΈ Aniket Nimase ποΈ Sept 10, 2023 How to become a sports data analyst A career in sports analysis can be highly satisfying for anyone interested in sports. Sports analysts use data to enhance the performance of sports teams and sports businesses. Understanding what sports analysts do and their qualifications can help you decide whether […]
What Is Sports Analytics?
βοΈ Aniket Nimase ποΈ Sept 5, 2023 What Is Sports Analytics? (Definition, Importance, and Tips) A career in sports analysis can be gratifying for someone with a passion for sports. Sports analysts use data to improve the performance of sports teams and sports enterprises. Understanding what sports analysts do and their qualifications will help […]
Neeraj grabs Gold at World Athletics Championships
βοΈ Aniket Nimase ποΈ Aug 29, 2023 Neeraj Chopra became the first Indian to win gold at the World Athletics Championships. At the World Athletics Championships in Budapest, Hungary, Neeraj Chopra won the gold medal in the men’s javelin throw competition, creating history for Indian athletics. The ‘Golden Kid of Indian Athletics’ winning a gold medal […]
Rise of Esports in India
βοΈ Aniket Nimase ποΈ Aug 28, 2023 Esports industry to cross βΉ290 billion mark in FY25 with over 657 million users- KPGM report In India, sports like Cricket, football, and hockey are deeply embedded in the culture. However, in recent years, there has been a rapid rise in the popularity of esports in India, with […]
Dutch GP: Verstappen’s Quest for Victory
βοΈ Divyansh Kumar ποΈ Aug 26, 2023 Homecoming Heroics: Verstappen’s Quest for Victory at Dutch GP After a three-week hiatus from racing, the drivers resumed their competitive journey, marking the beginning of the latter half of the season. They were welcomed back by clear azure skies, pleasant temperatures, and grandstands brimming with Excited fans. […]
The 5 most Iconic Sports Venues
βοΈ Divyansh Kumar ποΈ Aug 22, 2023 Fields of Dreams: The Legacy of Iconic Sports Venues Sports have always been integral to human culture, transcending geographical and cultural boundaries. Alongside the athletes and the games, the venues where these competitions take place hold a special place in the hearts of fans worldwide. These iconic […]
10 Ways How Athletes Conquer Pressure
βοΈ Divyansh Kumar ποΈ Aug 17, 2023 Navigating the Arena: How Athletes Conquer Pressure and Rise Above Challenges Athletes are like modern-day warriors who enter the playing field with opponents and challenges to confront. Performing well under pressure and overcoming difficulties sets exceptional athletes apart from others. Whether part of a team or competing […]
Asian Games 2023
βοΈ Divyansh Kumar ποΈ Aug 12, 2023 Gearing Up for Greatness: Quest for Excellence at the Asian Games 2023 The excitement is palpable as we eagerly await the Asian Games 2023, set to unfold in Hangzhou, China, from September 23 to October 8. Our hearts swell with pride as athletes from Asia compete in […]
What are the Jobs available at football clubs?
βοΈ Aniket Nimase ποΈ Aug 11, 2023 Jobs available at the football clubs. Football has never been more popular than it is right now, and it keeps getting bigger. Television rights are being traded for billions of rupees. Football broadcast in India is dominated by branded sports networks Star Sports, Sony Sports and Sports18 on […]
Empowering Women in Sports Management
βοΈ Aniket Nimase ποΈ Aug 5, 2023 Women In Sports Management: Breaking Barriers & Inspiring Change Women’s participation and representation in the thrilling world of sports have increased, particularly in football. Women have made their mark in this usually male-dominated sport by overcoming gender obstacles and challenging prejudices. This article tries to highlight women’s sports […]
Ashes 2023, England beats Australia by 49 runs
βοΈ Divyansh Kumar ποΈ Aug 1, 2023 Edge-of-the-Seat Cricket: Stuart Broad’s Farewell Heroics, The Ashes 2023’s Epic End The Ashes 2023 series between England and Australia was an absolute rollercoaster for cricket fans like me! It was a spectacular showdown filled with breathtaking moments, fierce rivalries, and nerve-wracking matches. The final Test at The Oval […]
FIFA Ranking: India in top 100
βοΈ Divyansh Kumar ποΈ Jul 28, 2023 The Blue Tigers Roar: India’s Inspirational Journey in FIFA Rankings In recent times, Indian football has undergone a remarkable transformation, and the nation’s ascent in the FIFA rankings has brought immense pride and joy to fans. Led by the legendary Sunil Chhetri, the Indian football team has […]
How to Get into Best Sports Management Institutes
βοΈ Aniket Nimase ποΈ Jul 21, 2023 Charting Your Path to Success: How to Secure Admission into the Best Sports Management Institutes Entering the exhilarating world of sports management can be a dream come true for passionate sports enthusiasts. Choosing the right institute can make all the difference in shaping a successful career. In […]
ISM GLOBE International Collaboration with ESCUELA UNIVERSITARIA REAL MADRID
ποΈ July 17, 2023 ISM GLOBE brings ESCUELA UNIVERSITARIA REAL MADRID UNIVERSIDAD EUROPEA to India! ISM GLOBE is a place where sports dreamers and aspirants are. They can get on the wagon of disruption and create their mark in the industry. With our immersive programs in Sports Management, International Collaborations and guaranteed placement opportunities. […]
Sports Industry on Charitable Initiatives
βοΈ Divyansh Kumar ποΈ Jul 15, 2023 Empowering Society through Giving: The Impact of the Sports Industry on Charitable Initiatives Beyond entertaining and competing, the sports industry actively engages in charitable initiatives, making a positive impact on society. This article explores how the industry contributes to charity, with noteworthy examples. From supporting underprivileged […]
5 Latest Sports Tech & Innovation as of 2023
βοΈ Divyansh Kumar ποΈ Jul 10, 2023 Game-Changing Innovations: Exploring the Newest Technologies Shaping the Sports Industry The sports industry collaborates with technology, introducing tools enriching athlete, fan, and organization experiences. In 2023, emerging technologies reshape sports, revolutionizing performance, engagement, data analysis, and fan ownership. In this article, we delve into these transformative […]