✍️ Rohit Singh

🗓️ Aug 30, 2024

Quidich is one of the leading sports broadcast and filming companies which provides special camera services integrated with augmented reality and real-time player tracking. They use cutting-edge, robotic camera technology to capture live sports and films with a never-seen-before angle.

Rahat Kulshreshtha and Gaurav Mehta are the founders of this broadcast technology giant, Quidich Innovation Labs. The company has started with cricket coverage exclusively, since 2019 and with time passing by has broadened its horizon by taking up more games including Hockey, Kabaddi, etc. Throughout this time, Quidich has partnered with major sports entities, like the International Cricket Council (ICC) Board of Control for Cricket in India (BCCI), and also the global broadcasters and film productions worldwide including Sunset+Vine, SuperSport, Sky Sports, Sony, BBC, and Discovery. Alongside, Quidich has been working with Star Sports for the last five years making the visual and storytelling experience a level up for cricket fans globally.

IPL Final 2022: Eagle Takes Drone Augmented Reality to New Heights

During the final match between the Rajasthan Royals and Gujarat Titans of the IPL 2022, the Quidich along with the Star Sports created an incredible spectacle above the Narendra Modi Stadium during the innings break. 

The tool used was Quidich’s proprietary real-time drone tracking system, Spatio mixed with the Unreal Engine – a powerful real-time 3D game engine. This AR production gives the fans a magical and everlasting experience highlighting the motto and mission of the IPL ‘Yatra Pratibha Avsara Prapnotihi’ which means (Where talent meets opportunity). This AR show was something that people witnessed for the first time and has drawn an appreciation from the fans on social media.

Quidich’s newest product, HyperReality?

Quidich developed its latest product, HyperReality in collaboration with the ICC. This product has been made leveraging the technological expertise of both to make the fan experience better. HyperReality would bring the energy and the atmosphere of the ICC Men’s T20 World Cup directly into our homes through Apple’s latest content technology, Apple Vision Pro.

What are the different Quidich’s Products?

Quidich makes the best use of the latest artificial intelligence technologies, machine learning, and computer vision, and their products are well equipped with these, some of its include:

• Cameras on wheels (BuggyQAM)
• Cameras with wings (CopterQAM)
• Live player tracking (Quidich Tracker)
• Live augmented reality (Spatio)
• Live stream graphic  overlays (Stiqy)
• Live field analysis in digital 3D twin stadium (Hyperview)

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