✍️ Vaibhaw Tiwari

🗓️ July 26, 2024

Do you also watch a sports team perform like well-oiled machinery on the field and wonder how things really work in the background? While the crowd’s roar hails the athletes and their coaches, a crucial figure remains unseen—the sports manager.

These people are the invisible thread that binds a team together. Their behind-the-scenes strategies ensure the team’s success story unfolds before us. But very often, they do not get their due credit.

Hence, in this article, we have decided to delve into the fascinating world of sports management and explore its multifaceted role. So read along to understand the importance of a sports manager and learn how you can become one.

Who is a sports manager?

A sports manager is tasked with organising and overseeing the activities of a sports team. They can handle a team of any size and work on managing different aspects of a team, such as travelling, training, partnerships, and administration. In big teams, they are often a part of the leadership roles and collaborate with the coaches and assistants. In smaller teams, they are in closer proximity to the players.

What do they do?

Sports managers have to don different hats on a day-to-day basis. Their primary duties include:

• They manage the public relations between coaches, athletes, and other personnel and are often also in charge of handling the media.
• Sports managers must assist coaches and players in scheduling team training and initiatives.
• They are also responsible for their teams’ travel and stay plans when on the road.
• The sports managers are also involved in their sports teams’ accounting and other financial aspects. Their primary tasks also involve securing team funding and endorsements.

How to become a sports manager?

• Bachelor’s Degree: Start with a bachelor’s degree, ideally in management.

• Gain Experience: Work with local small-level teams to build experience.

• Advanced Education: Enroll in a sports management master’s program for faster career growth.

• Develop Skills: Master sports analytics and marketing through advanced studies.

• Find the Right Course: Choose a sports management course in India to accelerate your success.

Want to make a career in Sports?

ISM GLOBE’s PGPSM (Post Graduate Program in Sports Management & Technology) equips you with the knowledge and skills coveted by leading sports organisations. Our dedicated career services team will help you connect with top industry recruiters and secure your dream job in the exciting world of sports management.