Kick Start Your Sports Dream with our
Sports Management 101
Start Month
August 2023
- In person classes
- More than 500 hours of teaching
- Industry capstone project
- Getting you Industry ready
- International exposure
- Physical training
- Working on live projects
- Solving international case studies
Download Brochure
Apply Now
Apply Now
Sports Management 101 Course
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Start Month
August 2023
- In person classes
- More than 500 hours of teaching
- Industry capstone project
- Getting you Industry ready
- International exposure
- Physical training
- Working on live projects
- Solving international case studies
Download Brochure
Syllabus
Module 1 - Introduction to Sports Management
- Principles of Sports Management
- Principles of Sports Marketing
- Intellectual Sports Properties
- Critical Thinking
Module 2 - Sports Marketing
- Tricks to Sports Marketing
- Digital Marketing in Sports
- Google analytics in sports
Module 3 - Sports Analytics
- Research Methodology
- Introduction to Sports Analytics
- Sport analytics of teams and players
- Federation rankings
Module 4 - Into Sponsorships
- Creation of sponsor deck
- Raising funds
- Art of pitching to a sponsor
- Building a sponsorship framework
- Contract drafting
Module 5 - Sports Operations
- Event floor plans
- On ground Production
- Vendor Negotiation
- On-Site Visit
Module 6 - Finance and Economics
- Budgeting
- Structuring event financials
- Sports economics
- Assignments, Projects and Case Studies
Module 4 - Into Sponsorships
- Creation of sponsor deck
- Raising funds
- Art of pitching to a sponsor
- Building a sponsorship framework
- Contract drafting
Module 5 - Sports Operations
- Event floor plans
- On ground Production
- Vendor Negotiation
- On-Site Visit
Module 6 - Finance and Economics
- Budgeting
- Structuring event financials
- Sports economics
- Assignments, Projects and Case Studies
Why ISM Globe?
Experiential Campus
Live Projects & Industry Visits
Download the Brochure
Start Month
November 2022
- In person classes
- More than 40 hours of teaching lessons
- 1 on 1 mentoring session
- 1 month physical training on football
- Placement assistance
- Internship & Job opportunities
- Resume and Interview training
- Working on Live project
- Solving international case studies
I’m Interested in This Course
Brand Projects
FIFA
FIFA is the biggest football federation body in the world. Although it governs a sport that is largely followed by the world, it has received a lot of heat for corruption as well. We decode the governance of FIFA in many different ways.
PUMA
Puma is one of the fashionable sporting brands. It has done a dozen of collaborations with athletes and sporting events. It’s all about how does one land Puma as a sponsor.
BISLERI
If someone asks for water, they ask for biselri. A bottle of water is the true essence of need while playing a sport. How does one position and create content for its premium range of brands known as Vedica.
DECATHLON
India is a supremely tough and price-sensitive country. What kind of events shall decathlon look for a tie-up with and why? What digital content shall it produce.
Batch Details
Start Month
November 2022
- In person classes
- More than 40 hours of teaching lessons
- 1 on 1 mentoring session
- 1 month physical training on football
- Placement assistance
- Internship & Job opportunities
- Resume and Interview training
- Working on Live project
- Solving international case studies
FAQ’s
Is sports management 101 course worth it?
How is this course beneficial?
This course sets in a precedent for you to understand the basics to build a career in sports management. It exposes you to the following:
– Industry
– Organising an event
– Training you physically
– Making you digitally strong
– Making your work with global brands