Kick Start Your Sports Dream with our

Sports Management 101

Start Month

August 2023

  • In person classes
  • More than 500 hours of teaching
  • Industry capstone project
  • Getting you Industry ready
  • International exposure
  • Physical training
  • Working on live projects
  • Solving international case studies

Download Brochure

Apply Now

Apply Now

Sports Management 101 Course

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Start Month

August 2023

  • In person classes
  • More than 500 hours of teaching
  • Industry capstone project
  • Getting you Industry ready
  • International exposure
  • Physical training
  • Working on live projects
  • Solving international case studies

Download Brochure

Syllabus

Module 1 - Introduction to Sports Management
  1. Principles of Sports Management
  2. Principles of Sports Marketing
  3. Intellectual Sports Properties
  4. Critical Thinking
Module 2 - Sports Marketing
  1. Tricks to Sports Marketing
  2. Digital Marketing in Sports
  3. Google analytics in sports
Module 3 - Sports Analytics
  1. Research Methodology
  2. Introduction to Sports Analytics
  3. Sport analytics of teams and players
  4. Federation rankings
Module 4 - Into Sponsorships
  1. Creation of sponsor deck
  2. Raising funds
  3. Art of pitching to a sponsor
  4. Building a sponsorship framework
  5. Contract drafting
Module 5 - Sports Operations
  1. Event floor plans
  2. On ground Production
  3. Vendor Negotiation
  4. On-Site Visit
Module 6 - Finance and Economics
  1. Budgeting
  2. Structuring event financials
  3. Sports economics
  4. Assignments, Projects and Case Studies
Module 4 - Into Sponsorships
  1. Creation of sponsor deck
  2. Raising funds
  3. Art of pitching to a sponsor
  4. Building a sponsorship framework
  5. Contract drafting
Module 5 - Sports Operations
  1. Event floor plans
  2. On ground Production
  3. Vendor Negotiation
  4. On-Site Visit
Module 6 - Finance and Economics
  1. Budgeting
  2. Structuring event financials
  3. Sports economics
  4. Assignments, Projects and Case Studies

Why ISM Globe?

Experiential Campus

Physical Training
International Affiliations

Live Projects & Industry Visits

Download the Brochure

Start Month

November 2022

  • In person classes
  • More than 40 hours of teaching lessons
  • 1 on 1 mentoring session
  • 1 month physical training on football
  • Placement assistance
  • Internship & Job opportunities
  • Resume and Interview training
  • Working on Live project
  • Solving international case studies

I’m Interested in This Course

Brand Projects

FIFA

FIFA is the biggest football federation body in the world. Although it governs a sport that is largely followed by the world, it has received a lot of heat for corruption as well. We decode the governance of FIFA in many different ways.

PUMA

Puma is one of the fashionable sporting brands. It has done a dozen of collaborations with athletes and sporting events. It’s all about how does one land Puma as a sponsor.
 
 

BISLERI

If someone asks for water, they ask for biselri. A bottle of water is the true essence of need while playing a sport. How does one position and create content for its premium range of brands known as Vedica.
 

DECATHLON

India is a supremely tough and price-sensitive country. What kind of events shall decathlon look for a tie-up with and why? What digital content shall it produce.
 
 

Batch Details

Start Month

November 2022

  • In person classes
  • More than 40 hours of teaching lessons
  • 1 on 1 mentoring session
  • 1 month physical training on football
  • Placement assistance
  • Internship & Job opportunities
  • Resume and Interview training
  • Working on Live project
  • Solving international case studies

FAQ’s

Is sports management 101 course worth it?
Yes, a certificate in sports management from institutes like ISM is worth it because it will help you add value to your CV and it also serves as a testament to your knowledge received during the course. More so over it gives you practical knowledge to work on live projects.
How is this course beneficial?

This course sets in a precedent for you to understand the basics to build a career in sports management. It exposes you to the following:

– Industry
– Organising an event
– Training you physically
– Making you digitally strong
– Making your work with global brands

Do I get a placement after this course?
This course helps you gain knowledge about sports management and what is the potential of this Industry. We give opportunities to students to work on live projects and few important internships.
Do I get international exposure?
Where we understand sports brings in a global atmosphere, we also believe our students to be getting a international exposure. The admission counsellor shall give you more details.